| 000 | 00886nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | MX-TeUDD | ||
| 005 | 20240521123856.0 | ||
| 008 | 110905s1998 ck 000 0 spa d | ||
| 020 | _a9586008282 | ||
| 040 |
_aMX-TeUDD _bspa _cMX-TeUDD |
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| 050 | 0 | 4 |
_aHF5415.13 _b.G8 1998 |
| 100 | 1 |
_aGuiltinan, Joseph P. _921152 |
|
| 245 | 1 | 0 |
_aGerencia de marketing : _bestrategias y programas / _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Medden ; traducción, Cecilia Ávila de Barón. |
| 246 | 2 | _aEstrategias y programas | |
| 250 | _a6a ed. | ||
| 260 |
_aColombia : _bMcGraw-Hill, _c1998 |
||
| 300 |
_a470 p. : _bil. ; _c23 cm. |
||
| 650 | 4 |
_aMercado _921153 |
|
| 650 | 4 |
_aAdministración de mercadeo _921154 |
|
| 700 | 1 |
_aÁvila de Barón, Cecilia, _etr. _988003 |
|
| 700 | 1 |
_aPaul, Gordon W., _ecoaut. _921156 |
|
| 905 | _aAcervo | ||
| 906 |
_aElena _b20110905 |
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| 942 |
_cBK01 _2lcc |
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| 999 |
_c291107 _d291107 |
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| 907 |
_c7 _dAndre Elias Carrillo Hernández |
||