| 000 | 01080nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | MX-TeUDD | ||
| 005 | 20240604150800.0 | ||
| 008 | 060124s1998ckab000||||| |||| 00| 0 spa d | ||
| 020 | _a9586007820 | ||
| 040 |
_aMX-TeUDD _bspa _cMX-TeUDD |
||
| 050 | 0 | 4 |
_aHF5415.2 _b.K5 1998 |
| 100 | 1 |
_aKinnear, Thomas C., _d1943- _9149143 |
|
| 240 | _aMarketing research. An applied approach. | ||
| 245 | 1 | 0 |
_aInvestigación de mercados : _bun enfoque aplicado / _cThomas C. Kinnear, James R. Taylor ; traducción, Gloria E. Rosas Lopetegui. |
| 246 | 2 | _aUn Enfoque aplicado | |
| 260 |
_aColombia : _bMcGraw-Hill, _c1998 |
||
| 300 |
_axxii,, 874 p. : _bil. ; _c28 cm. |
||
| 500 | _aTítulo original: Marketing research. An applied approach. | ||
| 650 | 4 |
_aMercadeo-Investigación _933550 |
|
| 650 | 4 |
_aAdministración del producto _957298 |
|
| 650 | 4 |
_aMercadeo-Administración _956142 |
|
| 700 | 1 |
_aTaylor, James R. _e1938- _ecoaut. _e(James Ronald), _9149144 |
|
| 700 | 1 |
_aRosas Lopetegui, Gloria E., _etr. _933164 |
|
| 905 | _aAcervo | ||
| 906 |
_aJuanita _b20060124 |
||
| 942 |
_cBK01 _2lcc |
||
| 999 |
_c271506 _d271506 |
||
| 907 |
_c1156 _dHéctor Manuel Martínez Rivera |
||