| 000 | 01005nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | MX-TeUDD | ||
| 005 | 20240619191315.0 | ||
| 008 | 020807s1996 mx gr 000 0 spa c | ||
| 020 | _a9688807974 | ||
| 040 |
_aMX-TeUDD _bspa _cMX-TeUDD |
||
| 050 | 0 | 4 |
_aHF5823 _b.W4 1996 |
| 100 | 1 |
_aWells, William _9188667 |
|
| 245 | 1 | 0 |
_aPublicidad principios y prácticas / _cWilliam Wells, John Burnett, Sandra Moriarty ; traducción, Concepción Verania de Parres Cárdenas. |
| 250 | _a3a ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _c1996 |
||
| 300 |
_axxv, 948 p. : _c26 cm. _eil. ; |
||
| 500 | _aTítulo original : Advertising Principles and Practice. | ||
| 650 | 4 |
_aPublicidad _957359 |
|
| 650 | 4 |
_aPlanificación estratégica-Publicidad _9188668 |
|
| 700 | 1 |
_aVerania de Parres Cárdenas, Concepción, _etr. _9188669 |
|
| 700 | 1 |
_aBurnett, John, _ecoaut. _9188670 |
|
| 700 | 1 |
_aMoriarty, Sandra, _ecoaut. _9188601 |
|
| 905 | _aAcervo | ||
| 906 |
_aRocio _b20020807 |
||
| 942 |
_cBK01 _2lcc |
||
| 999 |
_c257346 _d257346 |
||
| 907 |
_c1152 _dSandra Alejandra Hernández Martínez |
||