| 000 | 00882nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | MX-TeUDD | ||
| 005 | 20240619185832.0 | ||
| 008 | 991125s1999 mx a 000 0 spa c | ||
| 020 | _a9687529598 | ||
| 040 |
_aMX-TeUDD _bspa _cMX-TeUDD |
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| 050 | 0 | 4 |
_aHF5821 _b.O3 1999 |
| 100 | 1 |
_a"O'Guinn, Thomas C." _9188610 |
|
| 245 | 1 | 0 |
_aPublicidad / _cThomas C. O´Guinn, Chris T. Allen, Richard J. Semenik ; traducción, Adolfo Deras Quiñones. |
| 260 |
_aMéxico : _bInternational Thomson, _c1999 |
||
| 300 |
_axliv, 623 p. : _bil. ; _c27 cm. |
||
| 500 | _aTítulo original : Advertising. | ||
| 650 | 4 |
_aPublicidad-investigación _9188611 |
|
| 650 | 4 |
_aPublicidad _957359 |
|
| 700 | 1 |
_aSemenik, Richard J. _9188612 |
|
| 700 | 1 |
_aDeras Quiñones, Adolfo, _etr. _920944 |
|
| 700 | 1 |
_aAllen, Chris T. _9188613 |
|
| 905 | _aAcervo | ||
| 906 |
_aSIABUC _b20020624 |
||
| 942 |
_cBK01 _2lcc |
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| 999 |
_c253149 _d253149 |
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| 907 |
_c1152 _dSandra Alejandra Hernández Martínez |
||