Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Tipo de material: TextoDetalles de publicación: New Jersey ; United States of America : Pearson, 2010Edición: 5a edDescripción: 683 p. : il., gráf. ; 28 cmISBN:- 0132453134
- 9780132453134
- TX911.3.M3 K6 2010
Contenidos parciales:
Part. I. Understanding the hospitality and tourism marketing process.-- Part II. Developing hospitality and tourism marketing opportunities and strategies.-- Part. III. Developing the hospitality and tourism marketing mix.-- Part. IV. Managing hospitality and tourism marketing.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
01-Préstamo Interno (Libros) | Biblioteca Magna | Acervo General | TX911.3.M3 K6 2010 | V. 1 Ej. 01 | No sale a préstamo | 192569 |
Part. I. Understanding the hospitality and tourism marketing process.-- Part II. Developing hospitality and tourism marketing opportunities and strategies.-- Part. III. Developing the hospitality and tourism marketing mix.-- Part. IV. Managing hospitality and tourism marketing.
Área de Ciencias Económicas y Administrativas